There are people who are not pleased with what they’re doing in their careers. Some are possibly bored while others want to discover the other side of their personality. These are the possible grounds why some professionals resort to doing other money making stuff other that their day jobs. There are so many part time jobs that people juggle along with the ones that they have and one of them is custom printing t-shirts.
Custom t-shirt printing is one of the part time jobs of a friend. He’s a regular office staff by day and the boss of his little business by night. In my analysis, his little customized t-shirts printing firm is giving him sufficient income for his plans to build his own house. His perseverance and hard work is so inspiring so let me share you the tips that I got from this micro entrepreneur.
Initiating a small business like his custom made t-shirts took him quite a long way. He started by doing the manual silk screen and printing his own shirts as his hobby. One day, his superior saw his designs and got interested on it. From then on, the rest is history. Because of the escalating demand of his cheap custom t-shirts, he had to get a machine which is quite costly and hire three to five workforces to be able to fulfill the rising demand. It is quite a risk to invest his three year savings that he gambled for his business but it totally paid off big-time.
The Promotional Strategy
Since, it is just a pioneering business; there is no sufficient budget for TV commercials and magazine print ads. He told me that they are utilizing the t-shirt itself to promote his line. How? My friend told me that he became the model of his own creation by sporting them in office during special events or dress down days. Fortunately, it paid off because his co-workers were able to introduce his magnificent creation to their friends via the word of mouth.
These promotional t-shirts are posted on his social networking sites and blogs. Internet is a portal to the world, you can post everything there and allow the people from different parts of the globe see them. You can also go viral through video sharing sites. This internet marketing stratagem has been proven effective. Notice that there is a sprung of so many online businesses at this moment. Unquestionably, utilizing the internet for promotion your custom mad t-shirts is such a breeze.
Bear in mind to create rapport with people. This is one way of building friendship and honing loyal customers. This is what people are looking for in some business aside from good quality.